About us

Knudsen&Co is a specialized consulting company providing in-depth consumer and market research and hands-on solutions for companies with ambitions to sell to the Chinese consumer. What makes Knudsen&Co stand out is our tailor-made services on successfully implementing sales and marketing strategies..

Besides providing foreign companies in China with turn-key solutions to sales and marketing, Knudsen&Co own and manage the Chinese marketing and sales platform Beauty Sans Frontiéres.

Knudsen&Co is a Danish owned limited liability company with headquarter in Shanghai, China.

”We turn ambitions into actions”

Mette Knudsen, CEO, Knudsen&Co

As an international company we work out of Europe, US, and Asia. Our teams are a relevant mix of professional market researchers and commercial experts who actively supports our portfolio of brands, and manage our range of activities on the Chinese as well as on other Asian markets.

Bringing great products to the Chinese market…

Despite being young and small, Knudsen&Co is one of the key partners for foreign companies establishing sales and distribution in China. Since 2007, we have assisted more than 100 companies from Scandinavia, Europe, and America.

Our industry knowledge spans the entire range of consumer products: from design&lighting, beauty&cosmetics, fashion&accessories, nutrients & lifestyle to food&beverage. Our clients range from small start-up companies to multinational corporations

… through hands-on solutions…

We assist in the entire process when establishing sales and distribution in China; from imports, certification, and logistics to closing the deals with the Chinese customer. We work with traditional retail and distributor sales – and increasingly with e-commerce and mobile sales

Companies frequently use us as their subsidiary office on the Chinese market until they have the strength to stay the course. We often participate as business advisors to the company board or become an integrated part of the companies international division. We speak the same language, employ the same talents, and most importantly; share the same goals to achieve a successful sales performance

… to dedicated people with great ideas.

But it takes more than committed sales and marketing support and excellent research capacities to bring great products and services to the Chinese market. It takes people with high perseverance, determination, and endurance. We normally tell a company that we are ready to run a marathon with their brand on our back. In return we expect that we work as a team to get to the finish line. If your company is ready to work hard and give what it takes to bring your brand to the top in China, we are ready to run.