Online Sales Strategy

E-commerce consumer research

Consumer insight and target group segmentation is the key to developing a true China multi-channel strategy. We offer the following research and online analysis

  • Primary & secondary research to understand the underlying motivation why Chinese consumers will want to buy your products online and through which channels.
  • Mapping out the online consumer journey for your brand, product or service.
  • Developing customer segments of your existing and potential online buyers.

China Online Competitor Research

A detailed analysis of operations of your closest local and/or international competitors in China, including information such as:

  • Online product strategy
  • Value chain
  • Platforms
  • Marketing tactics
  • Mystery shopping

Multi-Channel Strategy Development for your China E-Commerce Sales

  • Analysis and assessment of the suitability of selected Chinese E-Commerce channel for your respective brand, such as for example: Tmall, Taobao, 360Buy/Jingdong, Amazon China, Wechat, Chinese multi-brand online retailers, China private sales shopping clubs, and group buying websites.
  • Recommendation of tailor-made multi-channel strategy to maximize sales but balance brand positioning and customer experience.

Execution of Strategy

Based on the optimal online sales strategy we undertake to implement the strategy. Depending on the tasks involved, implementation will be a mix of in-house resources and outsourcing.