By the numbers: 50+ Amazing WeChat statistics

20160208
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Number of registered WeChat accounts:
1.1 billion accounts

Last updated 1/22/15


How many people use WeChat:
650 million monthly active users

Last updated 11/10/15


Average number of Wechat daily active users:
570 million

Last updated 11/5/15


Number of WeChat users that access it on a smartphone:
639 million

Last updated 1/23/16


Top country for Wechat usage (based on percentage of usage by online adults in each market):
China

Last updated Q1 2015


How many people use WeChat outside of China:
100 million

Last updated 3/19/14


Maximum number of friends that a WeChat personal account can have:
5,000

Last updated 5/23/14


Number of followers required before a business can advertise on WeChat:
100,000 followers

Last updated 7/7/14


Average amount of time Chinese adults spend on WeChat daily:
over 40 minutes

Last updated 4/23/15


Percentage of WeChat revenue in 2014 that came from mobile ad sales:
69%

Last updated 4/2/15


Percentage of WeChat users that open it more than 10 times a day:
55.2%

Last updated 1/27/15


Percentage of WeChat users that purchase products online:
83%

Last updated August 2015


Number of WeChat users that have credit cards attached to their accounts:
200 million

Last updated 11/10/15


Percentage of the population Tier 1 cities in China that use WeChat:
93%

Last updated 12/1/15


Percentage of the population Tier 2 cities in China that use WeChat:
69%

Last updated 12/1/15


Percentage of internet users, age 16-65, in China that use WeChat:
68.6%

Last updated 12/1/15


Percentage of millennials that use WeChat globally:
60%

Last updated 2/11/15


Percentage of Wechat daily active users that are between 15-29 years old:
about 60%

Last updated 11/5/15


Average daily amount of audio chatting that takes place on Wechat:
280 million minutes

Last updated 11/5/15


Most active time of the day on Wechat:
10pm

Last updated 11/5/15


Male users spend 1.3x more time shopping on Wechat than female users.

Last updated 11/5/15


Percentage of Wechat users that play games on it daily:
70%

Last updated 11/5/15


Average amount of time Wechat users spend on it daily;
18 minutes

Last updated 9/30/15


Average number of times Wechat users visit it daily:
7.8 times

Last updated 9/30/15


Percentage of Wechat users that are students:
10.6%

Last updated 8/14/15


Percentage of Wechat posts that get censored:
1.5%

Last updated 7/20/15


Number of users for WeChat Payments:

200 million users

Last updated 1/23/16


Number of offline stores that accept WeChat Payment:
300,000 stores

Last updated 2/5/16


Dollar amount of data that WeChat users consumed in 2014:
$15.3 billion US


Percentage of WeChat users that have 50 or more contacts:
62.7%

Last updated 1/27/15


Percentage of WeChat users that are male:
64.3%

Last updated 8/14/15


Percentage of WeChat users that are female:
35.7%

Last updated 8/14/15


Percentage of WeChat users that are between the ages of 18-36:
86.2%

Last updated 1/27/15


Percentage of WeChat users that have used WeChat stickers:
56.5%

Last updated 1/27/15


Percentage of WeChat apps that are free:
62.12%

Last updated 12/5/13


Number of WeChat public accounts:
8.5 million

Last updated 1/22/15


Daily growth in WeChat public accounts:
8,000

Last updated 6/23/14


Number of WeChat accounts that were shut down in June 2014 because they were linked to prostitution:
20 million


Number of WeChat accounts that were shut down in June 2014 because they were fake:
30,000


Number of apps connected to WeChat:
67,000

Last updated 8/1/14


Number of WeChat advertisers:
10,000

Last updated 8/1/14


Number of WeChat publishers:
1,000

Last updated 8/1/14


Number of WeChat app developers:
over 100,000

Last updated 8/1/14


Number of users for WeChat’s workplace version, Maimai:
800,000 registered users

Last updated 8/14/14


Percentage of Global internet users that use Wechat:
29%

Last updated 10/9/15


Percentage of mobile internet users in the US that use WeChat monthly:
2%

Last updated 10/20/14


Percentage of mobile internet users in India that use WeChat monthly:
21%

Last updated 10/20/14


Percentage of internet users in China that use WeChat:
69%

Last updated 10/9/15


Number of WeChat users in South Africa:
5 million

Last updated 2/5/16


Percentage of internet users in China that use Wechat Moments:
49%

Last updated 10/9/15


Percentage of WeChat users that follow media accounts:
41.5%

Last updated May 2014


Percentage of WeChat users that follow celebrity accounts:
26.3%

Last updated May 2014


Percentage of WeChat users that use it for voice messaging:
84.5%

Last updated May 2014


Percentage of WeChat users that use it for text messaging:
83.3%

Last updated May 2014


Percentage of WeChat users that log onto it more than once a day:

31.4%

Last updated 11/13/14


Percentage of global adult internet users that use WeChat monthly:
23%

Last updated 11/20/14


Percentage of APAC adult internet users that use WeChat monthly:
39%

Last updated 11/20/14


Percentage of WeChat users that are aged 16-24:
33%

Last updated 11/20/14


Percentage of WeChat users that are aged 25-34:
40%

Last updated 11/20/14


Percentage of WeChat users that are aged 35-44:
19%

Last updated 11/20/14


Percentage of WeChat users that are aged 45-54:
6%

Last updated 11/20/14


Percentage of WeChat users that are aged 55-64:
2%

Last updated 11/20/14


Average number of WeChat articles read daily by users:
5.86 articles

Last updated 1/6/15


Number of different languages WeChat is available in:
20

Last updated 1/22/15


Number of countries WeChat has users in:
200

Last updated 1/22/15


Number of webpages shared daily on WeChat Moments:
3 billion

Last updated 1/22/15


Percentage of WeChat users that check their Moments regularly:
76.4%

Last updated 1/22/15


Number of WeChat investment fund users:
10 million

Last updated 1/16/15


WeChat Friends’ share of total Chinese social sharing in 2013:
25.6%


WeChat Moment’s share of total Chinese social sharing in 2013:
23.4%


Number of WeChat messages that were processed in a single minute on Lunar New Year’s eve:

10 million messages

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