Entry Strategies

What is the optimal way to enter the Chinese market for your company? The answer will depend on your interests as well as the landscape of the Chinese market within your segment. The traditional entry strategies include working with a distributor, or establishing a subsidiary. The online world in China is opening up for alternative strategies that should be considered as well, such as TMall International, Wechat stores, etc. The Chinese market is very dynamic and developing extremely rapid.

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