WeChat, China’s most popular messaging app has app. 650 million active users. More than 200 million users have tied a bankcard to the Wechat service and are using the built-in Wechat Pay to online shopping and in-store payments. Any company targeting the Chinese consumers must consider how Wechat can contribute to its success in China.
WeChat Account Registration
WeChat official accounts continue to increase in importance and effectiveness in brands’ marketing strategy in China. There are 3 types of official accounts: