Although WeChat is mostly known as a messaging APP, the core of the WeChat business model is e-commerce. A WeChat shop provides your users a simple and mobile access to your products and a convenient way to handle payments.
When users are accessing your website via WeChat, they can use WeChat as a billing system to check-out through a “one-click-payment”: this enables an extremely smooth user-experience and a significant increase in your sales conversion rate.
WeChat shops can be custom built into your WeChat micro-APP or can be set-up on third party services like Weidian (the WeChat equivalent of Amazon or Taobao).
There is another major asset to WeChat shops: customer service. WeChat is indeed the number one communication channel today in China, and it is becoming popular for users to look for WeChat public accounts for information or to raise requests. By having customers buying via your WeChat shop, connected to your WeChat public account, you give them an integrated and intuitive way to speak to your customer service: simply by speaking or writing to the WeChat public account
Your WeChat shop also enables you to have “one version of the trust”: you can know which of your followers are also your customers, identify their buying habits, and down the road customize the content you will send them in order to fit their needs through WeChat customer service.
In order to open a WeChat shop, your company should first create a WeChat service account. This account should then get verified (which requires, if you are operating a China account, a local business license from a Chinese company or WOFE) and approved for Tencent payment (which will require further verification and the payment of a deposit).
Once this process is finished, you will be able to use the payment function of WeChat: you can then build mobile web-pages featuring your products or services and enable your customers to enjoy a smooth “1-click” checkout.
Knudsen&Co can assist you with the establishment and management of your Wechat store; from creating and verifying the account and establish your store. In addition, we offer to manage the Wechat sales and aftersales services, logistics and warehouse, as well as accounting and bookkeeping.